Color

#985e43

#985e43
hex#985e43
rgbrgb(152, 94, 67)
hslhsl(19, 39%, 43%)
oklchoklch(0.54 0.086 45.4)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1509

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437d98

#984353 · #988943

#43985e · #5e4398

Split-complementary

Open in tool →

#439889 · #435398

#539843 · #437d98 · #894398

Contrast

#985e43 as textRatioAAAA largeAAAFix
Aaon white
5.23:1passpassfail
  • AAA: use #7c4c36 as the text (7.13:1)
Aaon black
4.02:1failpassfail
  • AA: use #a36548 as the text (4.51:1)
  • AAA: use #c18a71 as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985e43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985e43 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985e43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985e43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985e43-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md