#98437d as text	Ratio	AA	AA large	AAA	Fix
Aaon white	6.12:1	pass	pass	fail	AAA: use #8a3d72 as the text (7.02:1)
Aaon black	3.43:1	fail	pass	fail	AA: use #b35194 as the text (4.52:1) AAA: use #c77fb0 as the text (7.09:1) AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98437d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98437d reads as warm. The font library is tagged with the same vocabulary:

Warm fonts →

mcpConnect your agent — build around #98437d

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #98437d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98437d-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md