Color

#438da8

#438da8
hex#438da8
rgbrgb(67, 141, 168)
hslhsl(196, 43%, 46%)
oklchoklch(0.607 0.084 224.7)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2307

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a85e43

#43a890 · #435aa8

#a8438d · #8da843

Split-complementary

Open in tool →

#a8435a · #a89043

#9043a8 · #a85e43 · #5aa843

Contrast

#438da8 as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #3c7e96 as the text (4.55:1)
  • AAA: use #2d5f71 as the text (7.03:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.61:1passpassfail
  • AAA: use #549fbb as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438da8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#438da8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438da8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438da8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438da8-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md