Color
#43754d
#43754drgb(67, 117, 77)hsl(132, 27%, 36%)oklch(0.516 0.083 149.2)Colors that go with #43754d
Charcoal, Royal Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #43754d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #43754d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shippedChampagne is paired with #43754d in 5 real palettes, including Forest Floor and BrandSweets's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #43754d in 5 real palettes, including Clay & Linen and Riverbed, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #43754d in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #43754d in 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #43754d in 4 real palettes, including Mid-Century and Fireside, as the accent — a combination designers have actually shipped, not a computed rotation.
Rust #b7410e
shippedRust is paired with #43754d in 4 real palettes, including Magazine Ochre and Gallery, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #43754d
Tints & shades
Harmonies
Contrast
| #43754d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.4:1 | pass | pass | fail |
|
Aaon black | 3.89:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43754d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43754d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43754d-a2beab-b64edf-1f2d28-ecf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md