Color

#43712d

#43712d
hex#43712d
rgbrgb(67, 113, 45)
hslhsl(101, 43%, 31%)
oklchoklch(0.499 0.111 136.7)
Closest name: Botanical (#4d6e2f)Relative luminance 0.1319

Colors that go with #43712d

Charcoal, Denim and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #43712d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5c2d71

#65712d · #2d713a

#2d4371 · #712d43

Split-complementary

Open in tool →

#3a2d71 · #712d65

#2d6571 · #5c2d71 · #713a2d

Contrast

#43712d as textRatioAAAA largeAAAFix
Aaon white
5.77:1passpassfail
  • AAA: use #3a6227 as the text (7.1:1)
Aaon black
3.64:1failpassfail
  • AA: use #4d8334 as the text (4.61:1)
  • AAA: use #63a843 as the text (7.21:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43712d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43712d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43712d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43712d-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md