# #43712d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#43712d`
- RGB: rgb(67, 113, 45)
- HSL: hsl(101, 43%, 31%)
- OKLCH: oklch(0.499 0.111 136.7)
- Relative luminance: 0.1319
- Nearest named color: Botanical (#4d6e2f, Δ 1.513) — https://brandsweets.com/colors/botanical
- Moods: neutral
- Page: https://brandsweets.com/colors/43712d

## Tints & shades

- Tints (toward white): #528b37, #5fa040, #6eb84c, #83c266, #98cc7f, #a9d595, #bedfaf, #d3e9c8, #e4f2de, #f9fcf8
- Shades (toward black): #3c6629, #385f26, #315421, #2b491d, #27421a, #203716, #1a2c11, #13210d, #0f1a0a, #090f06

## Harmonies

- Complementary: #5c2d71
- Analogous: #65712d, #2d713a
- Triadic: #2d4371, #712d43
- Split-complementary: #3a2d71, #712d65
- Tetradic: #2d6571, #5c2d71, #713a2d

## Colors that go with #43712d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #43712d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #43712d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #43712d, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kia (https://brandsweets.com/colors/brands/kia-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #43712d: 4 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #43712d in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #43712d: 7 real palettes, including Olive Grove and Pine & Birch, as the supporting colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #43712d in 19 real palettes, including Cider and 7-Eleven's brand system, as that palette's text colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #43712d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3a6227 (7.1:1)
- On black (#000000): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4d8334 (4.61:1); AA: background → #e6e6e6 (4.62:1); AAA: text → #63a843 (7.21:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/43712d-a7bea2-6b4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#43712d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.