Color
#435e98
#435e98rgb(67, 94, 152)hsl(221, 39%, 43%)oklch(0.488 0.099 264.2)Colors that go with #435e98
Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #435e98: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #435e98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #435e98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #435e98 in 8 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #435e98, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #435e98: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #435e98 in 19 real palettes, including Costco's brand system and McDonald's's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #435e98: 5 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour.
Real palettes that use #435e98
Tints & shades
Harmonies
Contrast
| #435e98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.38:1 | pass | pass | fail |
|
Aaon black | 3.29:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #435e98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#435e98 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #435e98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/435e98-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md