Color
#40869c
#40869crgb(64, 134, 156)hsl(194, 42%, 43%)oklch(0.584 0.078 221.2)Colors that go with #40869c
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40869c: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #40869c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #40869c in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #40869c: 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40869c in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #40869c: 4 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40869c: 16 real palettes, including Campus and Discover's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #40869c: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour.
Real palettes that use #40869c
Tints & shades
Harmonies
Contrast
| #40869c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.11:1 | fail | pass | fail | |
Aaon black | 5.11:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40869c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40869c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40869c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40869c-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md