Color

#404c2a

#404c2a
hex#404c2a
rgbrgb(64, 76, 42)
hslhsl(81, 29%, 23%)
oklchoklch(0.397 0.055 124.7)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0643

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#362a4c

#4c472a · #2f4c2a

#2a404c · #4c2a40

Split-complementary

Open in tool →

#2a2f4c · #472a4c

#2a4c47 · #362a4c · #4c2a2f

Contrast

#404c2a as textRatioAAAA largeAAAFix
Aaon white
9.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #697d45 as the text (4.62:1)
  • AAA: use #859e57 as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404c2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404c2a reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404c2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404c2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404c2a-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md