Color
#40467d
#40467drgb(64, 70, 125)hsl(234, 32%, 37%)oklch(0.416 0.091 277)Colors that go with #40467d
Sea Green, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #40467d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #40467d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #40467d, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40467d in 14 real palettes, including Walgreens's brand system and Pepsi's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40467d: 15 real palettes, including HP's brand system and Unilever's brand system, as the accent.
Midnight Blue #191970
shipped18 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #40467d, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #40467d in 5 real palettes, including Tumblr's brand system and NASA's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #40467d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #40467d
Tints & shades
Harmonies
Contrast
| #40467d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.79:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40467d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40467d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40467d-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md