#40397f as text	Ratio	AA	AA large	AAA	Fix
Aaon white	9.95:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.11:1	fail	fail	fail	AA: use #736bbd as the text (4.57:1) AAA: use #958ecc as the text (7.02:1) AA: or shift the background to #b0b0b0 (4.59:1) AAA: or shift the background to #d9d9d9 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40397f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40397f reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #40397f

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #40397f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40397f-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md