Color
#40329a
#40329argb(64, 50, 154)hsl(248, 51%, 40%)oklch(0.4 0.162 282.4)Colors that go with #40329a
Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40329a: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #40329a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #40329a, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40329a in 6 real palettes, including Casper Sleep's brand system and Behance's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40329a: 6 real palettes, including Google's brand system and General Mills's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #40329a, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #40329a in 10 real palettes, including Nivea's brand system and Carrefour's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #40329a in 4 real palettes, including Datadog's brand system and Gillette's brand system, as that palette's text colour.
Real palettes that use #40329a
Tints & shades
Harmonies
Contrast
| #40329a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.14:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40329a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40329a reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40329a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40329a-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md