Color

#402017

#402017
hex#402017
rgbrgb(64, 32, 23)
hslhsl(13, 47%, 17%)
oklchoklch(0.285 0.052 36.6)
Closest name: Délicieux au Chocolat (#412010)Relative luminance 0.0218

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#173740

#401723 · #403417

#174020 · #201740

Split-complementary

Open in tool →

#174034 · #172340

#234017 · #173740 · #341740

Contrast

#402017 as textRatioAAAA largeAAAFix
Aaon white
14.61:1passpasspassPasses AAA — no fix needed.
Aaon black
1.44:1failfailfail
  • AA: use #b85c42 as the text (4.65:1)
  • AAA: use #cc8471 as the text (7.11:1)
  • AA: or shift the background to #8f8f8f (4.52:1)
  • AAA: or shift the background to #b5b5b5 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402017 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#402017 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #402017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #402017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/402017-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md