Color

#3f74ca

#3f74ca
hex#3f74ca
rgbrgb(63, 116, 202)
hslhsl(217, 57%, 52%)
oklchoklch(0.566 0.145 259.6)
Closest name: Campanula (#3473b7)Relative luminance 0.1781

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca953f

#3fbaca · #4f3fca

#ca3f74 · #74ca3f

Split-complementary

Open in tool →

#ca4f3f · #baca3f

#ca3fba · #ca953f · #3fca4f

Contrast

#3f74ca as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #2b569c as the text (7.21:1)
Aaon black
4.56:1passpassfail
  • AAA: use #6f97d8 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3f74ca as the background.

Brands using this color

Fonts for this mood

#3f74ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3f74ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3f74ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3f74ca-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md