Color

#3f4497

#3f4497
hex#3f4497
rgbrgb(63, 68, 151)
hslhsl(237, 41%, 42%)
oklchoklch(0.43 0.134 276.6)
Closest name: Blueberry (#464196)Relative luminance 0.0743

Colors that go with #3f4497

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97933f

#3f6f97 · #673f97

#973f44 · #44973f

Split-complementary

Open in tool →

#97673f · #6f973f

#973f6f · #97933f · #3f9767

Contrast

#3f4497 as textRatioAAAA largeAAAFix
Aaon white
8.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #6c70c1 as the text (4.73:1)
  • AAA: use #9093d0 as the text (7.27:1)
  • AA: or shift the background to #bfbfbf (4.6:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3f4497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3f4497 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3f4497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3f4497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3f4497-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md