Color

#97673f

#97673f
hex#97673f
rgbrgb(151, 103, 63)
hslhsl(27, 41%, 42%)
oklchoklch(0.556 0.083 59.7)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1664

Colors that go with #97673f

Champagne, Hunter Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97673f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f6f97

#973f44 · #97933f

#3f9767 · #673f97

Split-complementary

Open in tool →

#3f9793 · #3f4497

#44973f · #3f6f97 · #933f97

Contrast

#97673f as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #734e30 as the text (7.34:1)
Aaon black
4.33:1failpassfail
  • AA: use #9e6c42 as the text (4.68:1)
  • AAA: use #be8d64 as the text (7.18:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97673f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97673f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97673f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97673f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97673f-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md