Color

#3f2b73

#3f2b73
hex#3f2b73
rgbrgb(63, 43, 115)
hslhsl(257, 46%, 31%)
oklchoklch(0.354 0.118 292.1)
Closest name: Her Highness (#432e6f)Relative luminance 0.0402

Colors that go with #3f2b73

Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5f732b

#2b3a73 · #642b73

#733f2b · #2b733f

Split-complementary

Open in tool →

#73642b · #3a732b

#732b3a · #5f732b · #2b7364

Contrast

#3f2b73 as textRatioAAAA largeAAAFix
Aaon white
11.64:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #8266c7 as the text (4.67:1)
  • AAA: use #a08cd4 as the text (7.2:1)
  • AA: or shift the background to #a1a1a1 (4.5:1)
  • AAA: or shift the background to #c9c9c9 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3f2b73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3f2b73 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3f2b73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3f2b73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3f2b73-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md