Color

#3d79bd

#3d79bd
hex#3d79bd
rgbrgb(61, 121, 189)
hslhsl(212, 51%, 49%)
oklchoklch(0.568 0.123 253.2)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1834

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd813d

#3db8bd · #413dbd

#bd3d79 · #79bd3d

Split-complementary

Open in tool →

#bd413d · #b8bd3d

#bd3db8 · #bd813d · #3dbd41

Contrast

#3d79bd as textRatioAAAA largeAAAFix
Aaon white
4.5:1failpassfail
  • AA: use #3c76b9 as the text (4.68:1)
  • AAA: use #2d598b as the text (7.21:1)
  • AA: or shift the background to #050505 (4.53:1)
Aaon black
4.67:1passpassfail
  • AAA: use #6d9bd0 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d79bd as the background.

Brands using this color

Fonts for this mood

#3d79bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d79bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d79bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d79bd-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md