Color

#3d70bd

#3d70bd
hex#3d70bd
rgbrgb(61, 112, 189)
hslhsl(216, 51%, 49%)
oklchoklch(0.548 0.133 258.5)
Closest name: Campanula (#3473b7)Relative luminance 0.1625

Colors that go with #3d70bd

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd8a3d

#3db0bd · #4a3dbd

#bd3d70 · #70bd3d

Split-complementary

Open in tool →

#bd4a3d · #b0bd3d

#bd3db0 · #bd8a3d · #3dbd4a

Contrast

#3d70bd as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
Aaon black
4.25:1failpassfail
  • AA: use #4275c2 as the text (4.56:1)
  • AAA: use #7197d1 as the text (7.05:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d70bd as the background.

Brands using this color

Fonts for this mood

#3d70bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d70bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d70bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d70bd-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md