Color

#3d40db

#3d40db
hex#3d40db
rgbrgb(61, 64, 219)
hslhsl(239, 69%, 55%)
oklchoklch(0.481 0.228 272.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0977

Colors that go with #3d40db

Crimson, Medium Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #3d40db

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbd93d

#3d8fdb · #8a3ddb

#db3d40 · #40db3d

Split-complementary

Open in tool →

#db8a3d · #8fdb3d

#db3d8f · #dbd93d · #3ddb8a

Contrast

#3d40db as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #6466e3 as the text (4.55:1)
  • AAA: use #8b8cea as the text (7.04:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d40db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d40db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d40db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d40db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d40db-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md