Color

#3a74bb

#3a74bb
hex#3a74bb
rgbrgb(58, 116, 187)
hslhsl(213, 53%, 48%)
oklchoklch(0.555 0.127 254.8)
Closest name: Campanula (#3473b7)Relative luminance 0.1698

Colors that go with #3a74bb

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb813a

#3ab5bb · #403abb

#bb3a74 · #74bb3a

Split-complementary

Open in tool →

#bb403a · #b5bb3a

#bb3ab5 · #bb813a · #3abb40

Contrast

#3a74bb as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #2c5990 as the text (7.15:1)
Aaon black
4.4:1failpassfail
  • AA: use #3b76bf as the text (4.53:1)
  • AAA: use #6b99d1 as the text (7.1:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a74bb as the background.

Brands using this color

Fonts for this mood

#3a74bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3a74bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a74bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a74bb-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md