Color
#398449
#398449rgb(57, 132, 73)hsl(133, 40%, 37%)oklch(0.55 0.117 148.4)Colors that go with #398449
Charcoal, Royal Blue and Dark Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #398449: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #398449 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Orchid #9932cc
complementaryshippedDark Orchid sits directly opposite #398449 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #398449: 4 real palettes, including Wellness and Riverbed, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #398449 in 6 real palettes, including Coinbase's brand system and Five Guys's brand system.
Denim #1560bd
shippedDesigners have shipped Denim with #398449: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Midnight Blue #191970
shipped4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #398449, as the supporting colour.
Rust #b7410e
triadicshippedRust completes a triad with #398449 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #398449
Tints & shades
Harmonies
Contrast
| #398449 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.59:1 | pass | pass | fail |
|
Aaon black | 4.57:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398449 as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #398449 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/398449-a2beab-b84edf-1f2d28-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md