#397d84 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.73:1	pass	pass	fail	AAA: use #2b5e64 as the text (7.27:1)
Aaon black	4.44:1	fail	pass	fail	AA: use #3a8088 as the text (4.62:1) AAA: use #49a2ab as the text (7.04:1) AA: or shift the background to #fafafa (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397d84 as the background.

Brands using this color

Perplexityprimary · #20808d · Δ1.849

Fonts for this mood

#397d84 reads as cool, modern. The font library is tagged with the same vocabulary:

Modern fonts →

mcpConnect your agent — build around #397d84

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #397d84 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/397d84-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md