Color

#39778e

#39778e
hex#39778e
rgbrgb(57, 119, 142)
hslhsl(196, 43%, 39%)
oklchoklch(0.538 0.073 225)
Closest name: Harbour Blue (#417491)Relative luminance 0.1602

Colors that go with #39778e

Charcoal, Firebrick and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8e4f39

#398e7a · #394d8e

#8e3977 · #778e39

Split-complementary

Open in tool →

#8e394d · #8e7a39

#7a398e · #8e4f39 · #4d8e39

Contrast

#39778e as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #2d5f71 as the text (7.03:1)
Aaon black
4.2:1failpassfail
  • AA: use #3c7e96 as the text (4.62:1)
  • AAA: use #549fbb as the text (7.05:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39778e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#39778e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #39778e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #39778e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39778e-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md