Color

#396fc6

#396fc6
hex#396fc6
rgbrgb(57, 111, 198)
hslhsl(217, 55%, 50%)
oklchoklch(0.55 0.147 259.5)
Closest name: God of Rain (#4466cc)Relative luminance 0.1632

Colors that go with #396fc6

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c69039

#39b5c6 · #4a39c6

#c6396f · #6fc639

Split-complementary

Open in tool →

#c64a39 · #b5c639

#c639b5 · #c69039 · #39c64a

Contrast

#396fc6 as textRatioAAAA largeAAAFix
Aaon white
4.93:1passpassfail
  • AAA: use #2d579a as the text (7.14:1)
Aaon black
4.26:1failpassfail
  • AA: use #4175c8 as the text (4.6:1)
  • AAA: use #7197d6 as the text (7.1:1)
  • AA: or shift the background to #f5f5f5 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396fc6 as the background.

Brands using this color

Fonts for this mood

#396fc6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396fc6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396fc6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396fc6-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md