Color

#396fa2

#396fa2
hex#396fa2
rgbrgb(57, 111, 162)
hslhsl(209, 48%, 43%)
oklchoklch(0.528 0.099 249)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1485

Colors that go with #396fa2

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a26c39

#39a2a1 · #393ba2

#a2396f · #6fa239

Split-complementary

Open in tool →

#a2393b · #a2a139

#a139a2 · #a26c39 · #3ba239

Contrast

#396fa2 as textRatioAAAA largeAAAFix
Aaon white
5.29:1passpassfail
  • AAA: use #2e5b84 as the text (7.13:1)
Aaon black
3.97:1failpassfail
  • AA: use #3e7ab1 as the text (4.62:1)
  • AAA: use #689bca as the text (7.13:1)
  • AA: or shift the background to #ededed (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396fa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396fa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396fa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396fa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396fa2-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md