Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#396f68
#396f68
hex
#396f68rgb
rgb(57, 111, 104)hsl
hsl(172, 32%, 33%)oklch
oklch(0.502 0.059 184.7)Closest name: Deep Pool Teal (#366d68)Relative luminance 0.1324
Colors that go with #396f68
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396f68: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and Forest Floor put Champagne beside #396f68, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #396f68: 5 real palettes, including Desert Road and Clay & Linen, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #396f68 in 8 real palettes, including Gemstone and Redfin's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #396f68: 10 real palettes, including The New York Times's brand system and Intel's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #396f68: 4 real palettes, including Fireside and Newsprint, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #396f68 in 4 real palettes, including Mid-Century and Fireside, as the accent.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #396f68: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #396f68
Tints & shades
Harmonies
Contrast
| #396f68 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.76:1 | pass | pass | fail |
|
Aaon black | 3.65:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396f68 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #396f68
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #396f68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/396f68-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md