Color

#396dc6

#396dc6
hex#396dc6
rgbrgb(57, 109, 198)
hslhsl(218, 55%, 50%)
oklchoklch(0.546 0.15 260.4)
Closest name: God of Rain (#4466cc)Relative luminance 0.1588

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c69239

#39b3c6 · #4c39c6

#c6396d · #6dc639

Split-complementary

Open in tool →

#c64c39 · #b3c639

#c639b3 · #c69239 · #39c64c

Contrast

#396dc6 as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #2e579e as the text (7.06:1)
Aaon black
4.18:1failpassfail
  • AA: use #4173c8 as the text (4.51:1)
  • AAA: use #7196d6 as the text (7.04:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396dc6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396dc6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396dc6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396dc6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396dc6-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md