Color

#396c8e

#396c8e
hex#396c8e
rgbrgb(57, 108, 142)
hslhsl(204, 43%, 39%)
oklchoklch(0.511 0.077 239.8)
Closest name: Astral (#376f89)Relative luminance 0.1355

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8e5b39

#398e86 · #39418e

#8e396c · #6c8e39

Split-complementary

Open in tool →

#8e3941 · #8e8639

#86398e · #8e5b39 · #418e39

Contrast

#396c8e as textRatioAAAA largeAAAFix
Aaon white
5.66:1passpassfail
  • AAA: use #305b78 as the text (7.26:1)
Aaon black
3.71:1failpassfail
  • AA: use #407aa0 as the text (4.51:1)
  • AAA: use #669dc2 as the text (7.17:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396c8e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#396c8e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #396c8e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396c8e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396c8e-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md