Color

#396874

#396874
hex#396874
rgbrgb(57, 104, 116)
hslhsl(192, 34%, 34%)
oklchoklch(0.489 0.055 216.2)
Closest name: Atlantis (#336172)Relative luminance 0.1203

Colors that go with #396874

Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#744539

#397462 · #394b74

#743968 · #687439

Split-complementary

Open in tool →

#74394b · #746239

#623974 · #744539 · #4b7439

Contrast

#396874 as textRatioAAAA largeAAAFix
Aaon white
6.17:1passpassfail
  • AAA: use #345f6a as the text (7.02:1)
Aaon black
3.41:1failpassfail
  • AA: use #457e8c as the text (4.62:1)
  • AAA: use #5ea0b0 as the text (7.13:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396874 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #396874
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396874 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396874-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md