Color

#74394b

#74394b
hex#74394b
rgbrgb(116, 57, 75)
hslhsl(342, 34%, 34%)
oklchoklch(0.426 0.085 2)
Closest name: Eggplant (#614051)Relative luminance 0.0715

Colors that go with #74394b

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74394b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397462

#743968 · #744539

#4b7439 · #394b74

Split-complementary

Open in tool →

#397445 · #396874

#687439 · #397462 · #453974

Contrast

#74394b as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #ae5b74 as the text (4.55:1)
  • AAA: use #c28497 as the text (7.04:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74394b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74394b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74394b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74394b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74394b-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md