Color

#3960ef

#3960ef
hex#3960ef
rgbrgb(57, 96, 239)
hslhsl(227, 85%, 58%)
oklchoklch(0.55 0.219 267)
Closest name: Bluetiful (#3c69e7)Relative luminance 0.1547

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efc739

#39bbef · #6c39ef

#ef3960 · #60ef39

Split-complementary

Open in tool →

#ef6c39 · #bbef39

#ef39bb · #efc739 · #39ef6c

Contrast

#3960ef as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #1341e7 as the text (7.15:1)
Aaon black
4.09:1failpassfail
  • AA: use #476cf0 as the text (4.67:1)
  • AAA: use #7691f4 as the text (7.13:1)
  • AA: or shift the background to #f0f0f0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3960ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#3960ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3960ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3960ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3960ef-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md