Color
#394fd0
#394fd0rgb(57, 79, 208)hsl(231, 62%, 52%)oklch(0.493 0.199 269.9)Colors that go with #394fd0
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #394fd0: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #394fd0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #394fd0 in 7 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped11 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #394fd0, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #394fd0: 9 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #394fd0 in 14 real palettes, including Netflix's brand system and Ulta Beauty's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #394fd0: 6 real palettes, including Calm's brand system and Kraken's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #394fd0: 6 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour.
Real palettes that use #394fd0
Tints & shades
Harmonies
Contrast
| #394fd0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.56:1 | pass | pass | fail |
|
Aaon black | 3.2:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394fd0 as the background.
Brands using this color
Fonts for this mood
#394fd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #394fd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/394fd0-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md