Color

#394932

#394932
hex#394932
rgbrgb(57, 73, 50)
hslhsl(102, 19%, 24%)
oklchoklch(0.384 0.043 136.4)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0587

Colors that go with #394932

Teal, Slate Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394932

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#423249

#444932 · #324936

#323949 · #493239

Split-complementary

Open in tool →

#363249 · #493244

#324449 · #423249 · #493632

Contrast

#394932 as textRatioAAAA largeAAAFix
Aaon white
9.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #617c55 as the text (4.52:1)
  • AAA: use #7e9e70 as the text (7.01:1)
  • AA: or shift the background to #b3b3b3 (4.61:1)
  • AAA: or shift the background to #dedede (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394932 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394932 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394932
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394932 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394932-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md