Color

#394684

#394684
hex#394684
rgbrgb(57, 70, 132)
hslhsl(230, 40%, 37%)
oklchoklch(0.416 0.104 272.2)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0692

Colors that go with #394684

Steel Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#847839

#396b84 · #523984

#843945 · #458439

Split-complementary

Open in tool →

#845239 · #6b8439

#84396b · #847839 · #398452

Contrast

#394684 as textRatioAAAA largeAAAFix
Aaon white
8.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #6271bc as the text (4.61:1)
  • AAA: use #8994cd as the text (7.18:1)
  • AA: or shift the background to #bababa (4.54:1)
  • AAA: or shift the background to #e6e6e6 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394684 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394684 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394684
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394684 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394684-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md