Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Color
#38809f
#38809f
hex
#38809frgb
rgb(56, 128, 159)hsl
hsl(198, 48%, 42%)oklch
oklch(0.567 0.086 229.3)Closest name: Ahoy! Blue (#0082a1)Relative luminance 0.1878
Colors that go with #38809f
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #38809f: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #38809f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #38809f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #38809f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #38809f in 6 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #38809f: 6 real palettes, including Glacier and Hershey's's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #38809f: 12 real palettes, including Discover's brand system and Capital One's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #38809f: 4 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Real palettes that use #38809f
Tints & shades
Harmonies
Contrast
| #38809f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.42:1 | fail | pass | fail | |
Aaon black | 4.76:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #38809f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#38809f reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #38809f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #38809f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/38809f-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md