Color

#373eb9

#373eb9
hex#373eb9
rgbrgb(55, 62, 185)
hslhsl(237, 54%, 47%)
oklchoklch(0.442 0.19 273.1)
Closest name: Cobalt Blue (#0047ab)Relative luminance 0.0776

Colors that go with #373eb9

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9b237

#377eb9 · #7137b9

#b9373e · #3eb937

Split-complementary

Open in tool →

#b97137 · #7eb937

#b9377e · #b9b237 · #37b971

Contrast

#373eb9 as textRatioAAAA largeAAAFix
Aaon white
8.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #666bd1 as the text (4.59:1)
  • AAA: use #8d91dd as the text (7.23:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #373eb9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#373eb9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #373eb9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #373eb9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/373eb9-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md