Color

#367da1

#367da1
hex#367da1
rgbrgb(54, 125, 161)
hslhsl(200, 50%, 42%)
oklchoklch(0.56 0.09 233.7)
Closest name: Cry Me a River (#427898)Relative luminance 0.1802

Colors that go with #367da1

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #367da1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a15936

#36a18f · #3647a1

#a1367d · #7da136

Split-complementary

Open in tool →

#a13647 · #a18f36

#8f36a1 · #a15936 · #47a136

Contrast

#367da1 as textRatioAAAA largeAAAFix
Aaon white
4.56:1passpassfail
  • AAA: use #285c77 as the text (7.27:1)
Aaon black
4.6:1passpassfail
  • AAA: use #539fc6 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #367da1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#367da1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #367da1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #367da1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/367da1-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md