Color

#327bb3

#327bb3
hex#327bb3
rgbrgb(50, 123, 179)
hslhsl(206, 56%, 45%)
oklchoklch(0.563 0.113 245.1)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.181

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b36a32

#32b3aa · #323bb3

#b3327b · #7bb332

Split-complementary

Open in tool →

#b3323b · #b3aa32

#aa32b3 · #b36a32 · #3bb332

Contrast

#327bb3 as textRatioAAAA largeAAAFix
Aaon white
4.55:1passpassfail
Aaon black
4.62:1passpassfail
  • AAA: use #589cd0 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327bb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#327bb3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327bb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327bb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327bb3-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md