Color

#3243dc

#3243dc
hex#3243dc
rgbrgb(50, 67, 220)
hslhsl(234, 71%, 53%)
oklchoklch(0.481 0.229 269.7)
Closest name: Blurple (#5539cc)Relative luminance 0.0986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dccb32

#3298dc · #7632dc

#dc3243 · #43dc32

Split-complementary

Open in tool →

#dc7632 · #98dc32

#dc3298 · #dccb32 · #32dc76

Contrast

#3243dc as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #5e6be4 as the text (4.7:1)
  • AAA: use #858fea as the text (7.11:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3243dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3243dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3243dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3243dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3243dc-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md