Color

#3173bf

#3173bf
hex#3173bf
rgbrgb(49, 115, 191)
hslhsl(212, 59%, 47%)
oklchoklch(0.551 0.136 254.1)
Closest name: Campanula (#3473b7)Relative luminance 0.1668

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf7d31

#31babf · #3631bf

#bf3173 · #73bf31

Split-complementary

Open in tool →

#bf3631 · #babf31

#bf31ba · #bf7d31 · #31bf36

Contrast

#3173bf as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #265892 as the text (7.26:1)
Aaon black
4.34:1failpassfail
  • AA: use #3276c3 as the text (4.52:1)
  • AAA: use #659ad7 as the text (7.16:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3173bf as the background.

Brands using this color

Fonts for this mood

#3173bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3173bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3173bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3173bf-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md