Color

#3171bf

#3171bf
hex#3171bf
rgbrgb(49, 113, 191)
hslhsl(213, 59%, 47%)
oklchoklch(0.547 0.138 255.1)
Closest name: Campanula (#3473b7)Relative luminance 0.1622

Colors that go with #3171bf

Charcoal, Crimson and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf7f31

#31b7bf · #3831bf

#bf3171 · #71bf31

Split-complementary

Open in tool →

#bf3831 · #b7bf31

#bf31b7 · #bf7f31 · #31bf38

Contrast

#3171bf as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #275996 as the text (7.11:1)
Aaon black
4.24:1failpassfail
  • AA: use #3376c7 as the text (4.56:1)
  • AAA: use #6598d7 as the text (7.03:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3171bf as the background.

Brands using this color

Fonts for this mood

#3171bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3171bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3171bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3171bf-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md