Color

#307a97

#307a97
hex#307a97
rgbrgb(48, 122, 151)
hslhsl(197, 52%, 39%)
oklchoklch(0.546 0.085 227.4)
Closest name: Cry Me a River (#427898)Relative luminance 0.1678

Colors that go with #307a97

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#974d30

#309781 · #304697

#97307a · #7a9730

Split-complementary

Open in tool →

#973046 · #978130

#813097 · #974d30 · #469730

Contrast

#307a97 as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #255e74 as the text (7.16:1)
Aaon black
4.36:1failpassfail
  • AA: use #317d9b as the text (4.54:1)
  • AAA: use #45a0c4 as the text (7.08:1)
  • AA: or shift the background to #fafafa (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307a97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#307a97 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307a97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #307a97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307a97-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md