Color

#304ef8

#304ef8
hex#304ef8
rgbrgb(48, 78, 248)
hslhsl(231, 93%, 58%)
oklchoklch(0.525 0.252 267.7)
Closest name: C64 Blue (#003aff)Relative luminance 0.1285

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f8da30

#30b2f8 · #7630f8

#f8304e · #4ef830

Split-complementary

Open in tool →

#f87630 · #b2f830

#f830b2 · #f8da30 · #30f876

Contrast

#304ef8 as textRatioAAAA largeAAAFix
Aaon white
5.88:1passpassfail
  • AAA: use #1839f7 as the text (7.08:1)
Aaon black
3.57:1failpassfail
  • AA: use #4e67f9 as the text (4.63:1)
  • AAA: use #7a8dfa as the text (7.02:1)
  • AA: or shift the background to #e3e3e3 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304ef8 as the background.

Brands using this color

Fonts for this mood

#304ef8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304ef8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304ef8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304ef8-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md