Color

#304373

#304373
hex#304373
rgbrgb(48, 67, 115)
hslhsl(223, 41%, 32%)
oklchoklch(0.392 0.085 266.3)
Closest name: Blue Funk (#2d4470)Relative luminance 0.0588

Colors that go with #304373

Steel Blue, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#736030

#306573 · #3f3073

#733043 · #437330

Split-complementary

Open in tool →

#733f30 · #657330

#733065 · #736030 · #30733f

Contrast

#304373 as textRatioAAAA largeAAAFix
Aaon white
9.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #5a75ba as the text (4.69:1)
  • AAA: use #8196ca as the text (7.15:1)
  • AA: or shift the background to #b3b3b3 (4.6:1)
  • AAA: or shift the background to #dedede (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304373 as the background.

Brands using this color

Fonts for this mood

#304373 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304373
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304373 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304373-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md