Color

#304197

#304197
hex#304197
rgbrgb(48, 65, 151)
hslhsl(230, 52%, 39%)
oklchoklch(0.414 0.142 270.5)
Closest name: Cascade Twilight (#234893)Relative luminance 0.0664

Colors that go with #304197

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#978630

#307597 · #523097

#973041 · #419730

Split-complementary

Open in tool →

#975230 · #759730

#973075 · #978630 · #309752

Contrast

#304197 as textRatioAAAA largeAAAFix
Aaon white
9.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #5c6fcc as the text (4.6:1)
  • AAA: use #8391d8 as the text (7.01:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304197 as the background.

Brands using this color

Fonts for this mood

#304197 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304197
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304197 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304197-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md