Lavender Milk
Open in tool →Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care.
Color
#302744
#302744
hex
#302744rgb
rgb(48, 39, 68)hsl
hsl(259, 27%, 21%)oklch
oklch(0.297 0.053 297.4)Closest name: Midnight Velvet (#2a2243)Relative luminance 0.025
Colors that go with #302744
Dark Olive Green, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #302744 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #302744: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
triadicshippedSienna completes a triad with #302744 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #302744's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #302744 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #302744 in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped18 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #302744, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #302744: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #302744
Tints & shades
Harmonies
Contrast
| #302744 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.5:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #302744 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#302744 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #302744
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #302744 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/302744-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md