Lavender Haze
Open in tool →Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.
Named color
Midnight Velvet
#2a2243
hex
#2a2243rgb
rgb(42, 34, 67)hsl
hsl(255, 33%, 20%)oklch
oklch(0.278 0.06 293.3)Relative luminance 0.0204
Midnight Velvet on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with Midnight Velvet
Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Midnight Velvet: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite Midnight Velvet on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of Midnight Velvet: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
split-complementshippedSienna is a split-complement of Midnight Velvet: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
analogousshippedSteel Blue is Midnight Velvet's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with Midnight Velvet — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Midnight Velvet in 18 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside Midnight Velvet, as the accent.
Real palettes that use Midnight Velvet
Tints & shades
Harmonies
Contrast
| Midnight Velvet as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.91:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.41:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Midnight Velvet as the background.
Brands using this color
Palettes built around it
Fonts for this mood
Midnight Velvet reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Midnight Velvet
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2a2243 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2a2243-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md