Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#302018
#302018
hex
#302018rgb
rgb(48, 32, 24)hsl
hsl(20, 33%, 14%)oklch
oklch(0.261 0.029 47.6)Closest name: Close but No Cigar (#361d0a)Relative luminance 0.0173
Colors that go with #302018
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #302018 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #302018 in 18 real palettes, including Maple and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Rolex's brand system put Blue beside #302018, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #302018 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Blush put Blush Pink beside #302018, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #302018, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #302018 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #302018: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour.
Real palettes that use #302018
Tints & shades
Harmonies
Contrast
| #302018 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.35:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #302018 as the background.
Brands using this color
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Fonts for this mood
#302018 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #302018
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #302018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/302018-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md