Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#301e17
#301e17
hex
#301e17rgb
rgb(48, 30, 23)hsl
hsl(17, 35%, 14%)oklch
oklch(0.256 0.031 42.1)Closest name: Close but No Cigar (#361d0a)Relative luminance 0.0162
Colors that go with #301e17
Charcoal, Sienna and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #301e17: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sienna #a0522d
analogousshippedSienna is #301e17's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Blue #6a5acd
triadicshippedSlate Blue completes a triad with #301e17 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #301e17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #301e17 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #301e17 in 18 real palettes, including Maple and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Headspace's brand system and Rolex's brand system put Blue beside #301e17, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #301e17 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #301e17
Tints & shades
Harmonies
Contrast
| #301e17 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.86:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.32:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301e17 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Cider
Open in tool →Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Darkroom
Open in tool →Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA.
Candlelight
Open in tool →Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness.
Fonts for this mood
#301e17 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #301e17
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #301e17 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/301e17-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md